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  • Author LG
  • Published November 4, 2013

Why are OLED TVs curved?

Curves are good. Whether it’s the joyful line of a quiet A-road sweeping through the countryside or the flight of a perfectly crafted free kick swooping towards the top corner of the net, a curve is always more interesting than a straight line.
The same rule applies in your living room. Your TV is just a big black rectangle, and these days everyone has one. Don’t get us wrong – TV’s look better now than ever before thanks to smaller stands, thinner bezels and wafer-thin construction that means they virtually vanish when viewed side-on, and that’s before you look at the amazing difference that the march of technology has made to image quality once the TV’s actually turned on.
But if you think recent TVs look good, you’ll be amazed at what LG’s achieved with its OLED TVs. OLED means bolder colours and deeper blacks, so films and TV shows look better and have more impact. But LG’s OLED TVs have an extra edge over last-generation TVs – and that edge is curved.
The logic behind a curved TV screen is simple. If you sit centrally to a flat TV, the corners of the TV are further away from you than the centre, distorting the edge of the frame, and makes objects towards the extreme sides of the screen look smaller than elements in the middle.
A curved screen makes images look more uniform across the whole surface. The result – a next generation TV whose incredibly immersive image matches its cutting-edge looks, and provides a picture closer to that of our natural field of vision.
LG’s curved OLED TVs aren’t all about looks – they’re stacked with features to produce vibrant images that’ll absorb you no matter what you’re watching. White sub-pixels – unique to LG’s TVs – extends the range of colours available and improves colour accuracy, which means what you watch more closely matches the source material.
Motion handling and viewing angles are improved as well, so LG’s OLED TVs produce a consistently bright, consistent colour whatever angle you view them from. You’ll also find that 3D looks better: the curved screen makes 3D content even more immersive.
Find out more about LG’s ground-breaking curved OLED TVs here

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